Growth & Marketing Lead

San Francisco, CA (On-site)

$100K/yr – $150K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the GTM engine from ICP-based targeting through multi-channel activation, including outbound and ABM playbooks for enterprise marketers.

  • Growth ownership: Build and execute multi-channel GTM, grounded in ICP insights and product-led storytelling.
  • Content and events: Lead founder storytelling, thought leadership, customer narratives, and community-driven events to accelerate momentum.
  • Playbook and ops: Scale growth loops, assemble the early GTM stack, and co-create a test-and-scale playbook with the founder.

Job Description

Responsibilities

  • Define and execute the GTM strategy - multi-channel, and grounded in a strong understanding of the ICP
  • Own content marketing - create thought-leadership pieces, customer stories, and narratives that stand out
  • Run outbound and ABM programs targeting CMOs, Growth, and Lifecycle leaders at top enterprises
  • Host and scale community-driven events (AI x Growth dinners, panels, workshops, etc.)
  • Drive founder-led storytelling - shape posts, podcasts, and press narratives that build authority
  • Experiment with multi-channel growth loops - email, LinkedIn, partnerships, referrals
  • Build the early GTM ops stack (Attio, Apollo, Notion, Loom, etc.) and report on funnel performance
  • Work directly with the founder to shape Just Words’ GTM playbook, build momentum across the funnel, and experiment relentlessly to scale what works

Requirements

  • Are an ex-founder or part of an early founding team
  • Are a generalist operator who can write copy, design outreach, and close leads
  • Are proactive, disciplined and high energy
  • Can context-switch and tackle moving parts in multiple projects and stakeholders
  • Have experience in Growth, GTM, or Marketing at a fast-growing SaaS or AI company
  • Understand how to tell a product-led story that resonates with marketers and execs
  • Are good at articulating thoughts in the form of blogs and short form content
  • Have experience running outbound or ABM campaigns, ideally targeting enterprise or mid-market marketing teams
  • Are comfortable hosting conversations - whether on stage, podcast, or dinner table
  • Have strong creative instincts paired with analytical discipline — you test, measure, and iterate

Benefits

  • Be part of the hyperscaling journey from 1 to 100
  • Be part of a founding GTM team at a YC + Sequoia-backed AI company redefining marketing
  • Build the brand and positioning of the company ground up
  • Work directly with leadership from Twitter, Pinterest, and Goldman Sachs
  • Competitive salary + meaningful equity + unlimited storytelling potential
JustAI logo

JustAI

JustAI is your AI-Marketer, a full-stack workflow that thinks, creates, optimizes, and measures in sync.Built by growth leaders from Twitter & Pinterest to help lifecycle marketing finally scale.

Founded in 2024
San Francisco, California, USA
11 employees (3 in marketing)

Traffic Signals

Monthly Visitors
7.2K
Traffic Source Mix
Search
28.7%
Direct
45.9%
Referral
7.5%
Social
16.3%
Paid
1.5%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (18% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.2M
Last Raise
$1.7M
Seed, 2 years ago

Funding History

  • Aug 2024
    Seed • $1.7M
  • Feb 2024
    Pre Seed • $500K