Growth Marketing Lead

Palo Alto, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and scale a paid-growth engine across Meta, TikTok, and Google, while building a fast, test-driven creative system and a durable organic moat that compounds without paid spend.

  • Growth Engine: Own end-to-end paid channels, rapid experimentation, and CAC optimization at scale.
  • Creative & Organic: Lead a high-velocity creative production process and develop non-paid growth loops (SEO, lifecycle, referrals) that extend the paid funnel.

Job Description

Responsibilities

  • Paid acquisition: run Meta, TikTok, and Google ads at scale, identify underperformers, and double down on winning tests.
  • Creative engine: produce and test UGC, static, and video ads at volume; define hooks and implement a weekly creative shipping system.
  • Organic and loops: SEO, programmatic landing pages, lifecycle, referrals, and other non-paid channels that compound the paid funnel.

Requirements

  • Track record leading paid acquisition or growth at a fast-scaling consumer company with scalable channels and CAC improvements.
  • Bias to action: ship campaigns and tests without waiting for permission; solve problems directly.
  • Low ego: high standards, ready to tackle any problem.
      Interaction logo

      Interaction

      Convener. Thought Leader. United Voice.Founded in 1984, InterAction is the largest alliance of international NGOs and partners in the United States. We mobilize our Members to think and act collectively to serve the world’s poor and vulnerable, with a shared belief that we can make the world a more peaceful, just and prosperous place—together.

      Founded in 1984
      Washington, District of Columbia, USA
      210 employees (9 in marketing)

      Traffic Signals

      Monthly Visitors
      33.9K
      Traffic Source Mix
      Search
      40.1%
      Direct
      42.6%
      Referral
      9.7%
      Social
      6.3%
      Paid
      0.9%

      Headcount Trend

      Current headcount: ~211

      Marketing Team

      Marketing Team Size
      5 (2% of company)