Responsibilities

• Own and scale paid acquisition as a predictable growth engine
• You’ll own our paid acquisition channels, helping drive 400+ completed walk-thrus per month at sustainable CAC. Google and Meta are your home base — you set strategy, manage agency execution, and continuously improve performance over time.
• You will: - Own channel strategy, budget allocation, pacing, forecasting, and reporting across Google, Meta, Direct Mail, and emerging channels - Manage agency partners to a high performance bar and push for speed, quality, and accountability - Continuously optimize CAC, conversion rates, and downstream member quality - Build increasingly accurate attribution and forecasting systems - Partner closely with Sales and CX to improve lead quality and downstream conversion Build a rapid experimentation engine - Launch and manage meaningful tests across creative, audiences, landing pages, offers, and conversion flows - Drive the creative testing roadmap alongside agency and internal partners - Use AI aggressively to accelerate research, reporting, analysis, and creative iteration Identify and scale new growth channels - Evaluate new channels based on TAM, economics, audience fit, and scalability - Identify high-potential opportunities across channels like YouTube, TikTok, Reddit, and Nextdoor - Design and execute on experiments with clear success thresholds - Make fast decisions on whether to scale, iterate, or kill initiatives Strengthen growth analytics and operational visibility - Improve reporting systems, funnel analytics, and attribution clarity - Build dashboards, forecasting models, and decision frameworks - Help leadership understand CAC trends, payback periods, and growth efficiency - Partner cross-functionally across Product, Sales, CX, Ops, and Finance to improve outcomes

Requirements

• 6+ years of hands-on experience in performance marketing, growth marketing, or growth operations. You should have meaningful ownership over paid acquisition channels at scale and strong familiarity with forecasting, experimentation, attribution systems, and funnel analytics.
• Demonstrated experience scaling paid acquisition for a consumer, marketplace, or membership-based business
• Strong hands-on ownership of Google and Meta acquisition channels
• Experience managing agencies and external partners to a high performance bar
• Strong experimentation and landing page optimization experience
• Demonstrated daily use of AI tools in a professional setting
• You thrive in fast-moving environments, enjoy ambiguity, and care deeply about building scalable systems that drive efficient growth.