Growth Marketing Lead

Palo Alto, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the brand storytelling and growth engine for Homekey, connecting the product narrative to signups and transactions while aligning voice across channels and product meetings.

  • Growth storytelling: Own the story and the engine turning it into signups, listings, and closed transactions.
  • Brand narrative: Own the Homekey narrative end-to-end; define voice, aesthetic, and positioning across outlets.
  • Product storytelling: Embed with product/engineering; translate technical depth into customer stories and ship independently.

Job Description

Responsibilities

  • Bring customers through the door . You'll own the story and the growth engine that turns that story into signups, listings, and closed transactions.
  • Own the Homekey narrative end-to-end. You will define our voice, aesthetic, and brand positioning across every outlet.
  • Embed in product and engineering and translate technical depth into stories. You will sit in product meetings, find the stories worth telling, and ship them independently.

Requirements

  • You have scaled brand and distribution and can point to specific wins.
  • You have strong opinions about brand and growth strategy, and can convince the team.
  • You create with intention. You identify audience pain points and turn them into compelling reasons to act.
  • You have taste. Your visual and verbal output sets the bar, not meets it.
  • You are a power user of generative AI and design tools, using them to multiply output without sacrificing precision or aesthetic.
  • You are located within a commutable distance of Palo Alto, CA.

Traffic Signals

Monthly Visitors
5.6K
Monthly Google Ads Budget
$11.1K
Traffic Source Mix
Search
3.2%
Direct
32.9%
Referral
3.1%
Social
56.1%
Paid
4.6%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (10% of company)