Growth Marketing Lead, Finance

New York, USA (Hybrid)

$126K/yr – $210K/yrSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth marketing for a high-velocity B2B product, leading experiments and a multi-channel mix to scale ARR.

  • Own ambitious pipeline targets and scale winning experiments.
  • Strong track record in growth marketing with targets met or exceeded.
  • Cross-functional leadership and ability to influence exec-level decisions.

Job Description

Responsibilities

  • Own ambitious pipeline targets, run experiments, share learnings, and scale winners.
  • Build a cohesive playbook with cross-functional alignment to maximize ARR.
  • Deploy millions in budget across online and offline channels to maximize ROI.
  • Go from 0 to 1 on PLG and self-serve with the product team.
  • Innovate beyond typical B2B playbooks using AI and novel tools to drive growth.

Requirements

  • 5-7+ years of growth marketing at scale with high-velocity acquisition funnel optimization.
  • B2B growth experience is preferred but not required.
  • Proven track record of hitting ambitious growth targets.
  • Strong ownership mentality; able to communicate performance drivers to cross-functional teams and execs.
  • Analytical and comfortable with qualitative data to build intuition.
  • Exceptional writing skills for ads and emails that convert.
  • Self-starter with ability to manage multiple priorities in a fast-paced environment.

Preferred

  • B2B growth experience is preferred but not required.

Benefits

  • Equal opportunity employer committed to a diverse, inclusive workforce.
  • Accommodations available for candidates with disabilities; email accommodations@rippling.com
  • Office presence is valued; three days/week in office is encouraged where feasible.
Rippling logo

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016
San Francisco, California, USA
6.5K employees (237 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
6.9M
Monthly Google Ads Budget
$2.4M
Traffic Source Mix
Search
16.6%
Direct
64.8%
Referral
11.2%
Social
6.7%
Paid
0.4%

Headcount Trend

Current headcount: ~6.5K

Marketing Team

Marketing Team Size
157 (2% of company)
Median Career Experience
11 years
Median Tenure
1.9 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$2.4B
Last Raise
$450M
Series G, 10 months ago

Funding History

  • May 2025
    Series G • $450M
  • Apr 2024
    Series F • $200M
  • Apr 2024
    Secondary Market • $590M

Recent News