Responsibilities

• Own and execute Doodle Labs’ demand generation strategy, with a focus on pipeline creation and deal influence
• Design and run integrated growth campaigns across inbound, outbound, digital, and event-driven channels
• Build and scale programs supporting long, complex B2B buying cycles across defense, manufacturing, and robotics sectors
• Develop and execute account-based marketing (ABM) programs in partnership with sales to engage target accounts
• Lead content-driven acquisition strategies, including whitepapers, webinars, and technical marketing assets
• Partner with product and technical teams to ensure content aligns with product value propositions and customer needs
• Optimize conversion paths, funnel velocity, and lead quality across inbound and outbound channels
• Manage acquisition channels including paid media, sponsorships, events, and targeted outreach programs
• Own lifecycle marketing and nurture programs, guiding leads from initial engagement through pipeline stages
• Collaborate with sales, marketing operations, and revenue operations to ensure effective lead scoring, handoff, and follow-up
• Track and analyze campaign performance, pipeline contribution, and ROI to drive continuous optimization
• Use data to guide experimentation, prioritization, and growth investment decisions

Requirements

• 5–8 years of experience in growth marketing, demand generation, or performance marketing within B2B technology companies
• Proven experience owning pipeline-generating programs and being accountable for demand and revenue influence
• Strong understanding of inbound marketing, paid acquisition, lifecycle marketing, ABM, and integrated campaigns
• Experience supporting long sales cycles and complex buying committees
• Ability to balance strategic thinking with hands-on execution in fast-paced environments
• Strong analytical mindset with the ability to use data to drive decisions and optimization
• Excellent cross-functional collaboration skills across sales, product, operations, and leadership teams
• Passion for technology, hardware, and storytelling, with a focus on building impactful marketing programs
• Curious, adaptable, and comfortable experimenting with new strategies and channels

Preferred

• Experience in defense tech, hardware, RF, robotics, aerospace, or deep-tech industries
• Experience marketing technical or engineering-driven products
• Familiarity with SEO, GEO, and modern content-driven acquisition strategies

Benefits

• medical, dental, and vision coverage, retirement plans, paid time off, wellness stipends, and company-provided equipment.