Growth Marketing Lead

San Francisco, CA (Remote)

$210K/yr – $250K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Own growth acquisition strategy and experimentation for ClassDojo, with early emphasis on social and influencer channels.

  • Own the acquisition and experiment framework with clear ROI gates.
  • Must-have: 8+ years in growth/consumer marketing with end-to-end ownership.
  • Standout: Scales influencer partnerships and fast Experimentation culture.

Job Description

Responsibilities

  • Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships
  • Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions
  • Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation
  • Establish clear success metrics and ROI thresholds to guide investment and prioritization
  • Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion
  • Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps
  • Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams
  • Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

Requirements

  • 8+ years of experience in growth, performance, or consumer marketing, ideally at high-growth consumer or marketplace companies
  • A proven track record of owning acquisition outcomes end to end—not just managing a single channel
  • Strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
  • Experience operating as a generalist in small or mid-sized teams (e.g., 30–150 people) where you “owned the whole thing”
  • Depth in at least one acquisition channel (e.g., paid social, influencer, partnerships, SEO, SEM), with strong mental models across others
  • A hands-on, execution-oriented mindset: you balance strategy with a willingness to roll up your sleeves and drive details
  • Comfort operating with high autonomy and ambiguity—able to self-direct and prioritize without heavy process
  • Clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data

Preferred

  • You’ve built or scaled influencer- or creator-led growth programs
  • You’ve worked on consumer subscription or paid consumer products
  • You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire
  • You’re excited about using AI and new tools to move faster and experiment more effectively
  • You care deeply about product quality and long-term, sustainable growth—not just short-term wins
ClassDojo logo

ClassDojo

4.6 Glassdoor

ClassDojo's mission is to give every child on Earth an education they love.We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, all built by a team of 65 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide. We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with deep backgrounds in education and large scale consumer internet, including Instagram, Netflix, Dropbox, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

Founded in 2011
San Francisco, California, USA
480 employees (43 in marketing)
93% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
20.1M
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
21.8%
Direct
74.1%
Referral
3.2%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~478

Marketing Team

Marketing Team Size
24 (5% of company)

Funding

Total Funding
$191.1M
Last Raise
$125M
Series Unknown, 2 years ago

Funding History

  • Apr 2024
    Series Unknown
  • Jul 2022
    Series D • $125M
  • Feb 2019
    Series C • $35M

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