Growth Marketing Lead at Amae Health | San Francisco, CA | $120K/yr – $160K/yr

Amae Health

Growth Marketing Lead

San Francisco, CA (On-site)

$120K/yr – $160K/yrMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Amae Health's marketing to scale awareness and partnerships in serious mental illness care.

Own demand gen across SEO/GEO/SEM, email, social, and events.
Must-have: 4–6 years marketing experience with startup first-hire experience.
Standout: B2B and B2C messaging with measurement and content ownership.

Job Description

Responsibilities

Demand generation and referral growth: Channel strategy across SEO/GEO/SEM, email, social, and events — with a focus on driving referrals from health system partners and clinicians
Content and thought leadership : Build and execute a content engine that positions Amae as the authority on serious mental illness care — blog, LinkedIn, newsletters, and more
Brand voice and positioning: Partner with co-founders and our PR firm to evolve Amae’s brand identity, messaging architecture, and tone of voice as we scale
Patient and family marketing: Develop campaigns and materials that speak to patients and families with clarity, empathy, and honesty
B2B marketing : Develop campaigns and materials that speak to our health plan and health system partners and potential referring providers.
Event marketing: Supporting the design of our presence at clinical conferences, health system events, and community touchpoints
Marketing infrastructure: Stand up the tools, workflows, and measurement systems that will underpin Amae’s marketing function long-term

Requirements

4–6 years of marketing experience, with at least 1+ years as a solo or first marketing hire at a startup (sub-200 people)
Genuinely AI-native — you’ve built real workflows using tools like Jasper, Perplexity, Clay, Surfer, or equivalents to multiply your output, not just experiment with them
Demonstrated experience shaping and evolving brand voice — including leading or contributing to rebrands, developing tone-of-voice guidelines, and adapting positioning as a company grows and changes
Own content and SEO/GEO, with execution supported by a vendor
Comfortable marketing to both a B2B audience (clinicians, health systems) and a B2C or B2B2C audience simultaneously
Bias toward measurement — you know what’s working and why
Thrives in ambiguity — you don’t need a marketing team, a budget template, or a fully built techstack to get started

Preferred

Background in healthcare, digital health, or a mission-driven consumer brand
Experience ghostwriting or producing founder-voice content
Familiarity with the behavioral health or SMI landscape

Benefits

comprehensive medical/dental/vision
unlimited PTO
parential leave
programs built around employee well-being

Amae Health

People with severe mental illness don’t need a screen, they need a team. High quality clinical care and compassionate social support to help you thrive physically, mentally, and socially. All right in your community.That’s the Amae Health difference.

Founded in 2022

90 employees (2 in marketing)

www.amaehealth.com