Responsibilities

• Growth Strategy & Ownership: Build and lead Alphaeon’s full growth strategy—lead gen, enrollments, activation, usage, credit sales.
• Design and manage a predictable, scalable funnel with measurable KPIs.
• Own the paid media ecosystem (search, social, programmatic, retargeting, CRO).
• Champion experimentation: A/B tests, landing page optimization, ad creative testing, segmentation.
• Lead Generation & Demand Creation: Drive high-quality provider leads through paid media, webinars, organic, partner channels, and targeted campaigns.
• Develop targeted acquisition strategies tailored to each vertical (dental, vision, aesthetics, hearing, etc.)
• Collaborate with content and design teams on value-driving assets.
• Enrollment & Activation Optimization: Optimize the lead → MQL → SQL → enrollment → activation journey.
• Reduce drop-offs across funnel stages and increase conversion rates.
• Partner with BD/Sales to align messaging, handoff logic, and lead scoring frameworks.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, or related field.
• 7–10+ years of growth or performance marketing experience with measurable results.
• Proven track record driving lead generation and revenue outcomes in B2B or B2B2C environments.
• Hands-on expertise with:
• Paid search & social
• Funnel optimization
• Conversion rate optimization
• A/B testing & experimentation
• Attribution, analytics, and data interpretation
• Experience building dashboards and analyzing KPIs to inform strategy.
• Strong project management and cross-functional communication skills.
• Ability to work both strategically and tactically—comfortable rolling up your sleeves.

Preferred

• Industry experience in fintech, healthcare, SaaS, or regulated environments.
• Familiarity with CRM and lifecycle automation platforms (HubSpot, Marketo, Salesforce).
• Experience partnering with BD/Sales in a pipeline-driven organization.
• Understanding of revenue-based funnels (acquisition → activation → retention → loyalty).
• Landing page testing systems (Unbounce, Instapage, Webflow, etc.)

Benefits

• High-impact leadership role shaping the growth engine of a fast-scaling brand.
• Direct partnership with the CMO on strategy, optimization, and innovation.
• Opportunity to build new funnels, test new channels, and influence product direction.
• Collaborative, cross-functional team motivated by mission-driven growth.
• Ownership, autonomy, and room to grow with the organization.