Responsibilities

• Narrative Experimentation: Run A/B tests on copy and visuals across different female personas to find high-converting storytelling angles.
• Oversee integrated brand marketing in North America: develop and execute KOL/KOC partnerships, PR campaigns, content marketing (video, social, blog), industry events (CES, etc.), and new product GTM strategies to elevate brand awareness, preference, and market penetration.
• Performance Marketing: Oversee Google, Meta, TikTok, and Podcast ads; dynamically allocate budgets to lower CAC while maintaining brand premium.
• Full-Funnel Strategy: Lead the 0-to-1 growth roadmap for NA; take full accountability for revenue, market share, and ROI on our Shopify platform.
• Retention & LTV: Build a lifecycle management system via Klaviyo/SMS to drive repeat purchases and long-term brand loyalty.
• Credibility-led Growth: Integrate MD endorsements and clinical claims into high-converting assets while ensuring FDA/FTC compliance.
• Data-Driven Insights: Establish a closed-loop analytics cycle; translate NA market feedback into product suggestions for HQ R&D.
• Build, manage, and develop a local marketing team (including specialists in performance, content, brand, etc.), collaborate cross-functionally with global teams (product, supply chain, customer service) and external partners (agencies, KOLs), and drive efficient execution of marketing initiatives.
• Work closely with CEO & the North America regional lead to develop and fully execute regional marketing strategies and budgets for the North American 3C market. Conduct in-depth analysis of market trends, consumer insights (e.g., purchasing behavior for luxury and women’s wearables), and the competitive landscape. Lead brand positioning and growth initiatives, with full accountability for revenue, market share, and ROI targets.