Responsibilities

• Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize growth investments.
• Develop business cases, audience strategies, and go-to-market recommendations for new initiatives.
• Own end-to-end go-to-market planning for new products, audiences and markets.
• Develop positioning, messaging frameworks, audience segmentation, customer journeys and launch plans.
• Define pricing, packaging, promotional strategies and value propositions in partnership with Strategy, Product and Growth leadership.
• Ensure launches are supported by integrated marketing plans across acquisition, engagement, and retention channels.
• Translate research and market intelligence into actionable audience strategies.
• Develop target personas, audience segmentation frameworks and customer value propositions.
• Identify consumer needs, barriers, and motivations to inform product and marketing decisions.
• Partner with Analytics and Research teams to evaluate market potential and measure performance.

Requirements

• 8–12+ years of experience in growth marketing, product marketing or go-to-market strategy within a subscription, streaming, media, technology, or consumer business.
• Demonstrated success launching new products, entering new markets, or building new customer segments from strategy through execution.
• Experience developing positioning, audience strategy, pricing, packaging, and integrated go-to-market plans.
• Strong understanding of subscription economics, customer acquisition, lifecycle marketing, retention, and LTV optimization.
• Experience partnering across Product, Research, Analytics, Creative, Editorial, and Engineering to bring new initiatives to market.
• International marketing or market expansion experience strongly preferred.
• Experience working in fast-paced, matrixed organizations with multiple cross-functional stakeholders.

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation