Responsibilities

• Develop and lead Executive Education’s digital marketing strategy to drive enrollment growth and brand visibility across GSB Executive Education’s specific flagship and open enrollment programs
• Plan and manage integrated digital campaigns across channels (search, social, display, video, retargeting, etc.)
• Identify and prioritize audience segments (with program leads and marketing team counterparts) and optimize campaigns for lead generation and conversion
• Continue to optimize media channels with agency partners to increase conversion and movement towards the bottom of the funnel

Requirements

• Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience
• Proven success in generating leads and improving conversion through digital campaigns
• Expertise in SEO/SEM, paid digital media, website UX, and marketing automation
• Strong analytical skills and experience using data to optimize campaign performance
• Experience managing staff and vendor/agency relationships
• Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization
• Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning
• Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal

Preferred

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred)
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role
• Familiarity with Salesforce CRM or similar higher education platforms
• Google Ads, Meta Business Manager, LinkedIn Ads, and programmatic media experience
• Excellent written and verbal communication skills
• Ability to work in a fast-paced, goal-driven environment
• Higher education experience is preferred but not required

Benefits

• competitive salaries
• excellent health care and retirement plans
• a generous vacation policy, including additional time off during our winter closure
• freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course
• a caring culture with wellness programs, child-care resources, parent education and consultation, elder care and caregiving support
• a healthier you by providing access to world-class exercise facilities and wellness programs
• Discovery and fun: Visit campus gardens, trails, and museums
• Enviable resources: free commuter programs and ridesharing incentives; discounts for computers, cell phones, recreation, travel, entertainment, and more