Senior Director, Growth Marketing (Alma)
Spring Health
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
15 hrs ago
Growth Marketing Director
Tampa, FL (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth by managing paid media, retention programs, and lifecycle initiatives for a fast-growing express car wash.
- Must-have: 10+ years in performance or lifecycle marketing with data-driven decisions.
- Standout: Strong dashboards, executive-ready reporting, and cross-team collaboration.
Job Description
Responsibilities
- Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high-ROI promotions or mediums
- Oversee paid media performance, budget pacing, and spend efficiency across platforms
- Monitor and optimize key metrics: CAC, conversion rates, ROI, and overall acquisition cost
- Support go-to-market campaigns and partner with site leadership to align on-location promotions
- Maintain accurate tracking, platform integrity, and vendor management where needed
- Continuously test, tweak, and refine promotions, offers, messaging, and timing
- Measure efficacy rigorously—double down on what's working, cut what's not
- Forecast performance, pace budgets, and pivot quickly based on data
- Analyze customer behavior, churn trends, and at-risk signals to preempt issues or react fast
- Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalized offers/membership plan adjustments
Requirements
- 10+ years in performance marketing , lifecycle marketing, growth, or similar analytical role
- Strong hands-on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
- Advanced Excel or Google Sheets proficiency (formulas, modeling, dashboards)
- Comfort with utilizing AI and AI tools
- Proven track record using data to drive customer acquisition, retention, and loyalty
- Sharp business acumen, customer empathy, and ability to translate insights for non-technical leaders
- Comfort owning end-to-end metrics and processes in a fast-paced environment
Spheric
AI- Driving Hiring Platform that develops job posts, analyzes candidates and runs AI-interviews to find the top talent for technical, sales and marketing roles. Our all-in-one platform streamlines hiring for a cost-effective, distributed workforce.
Headcount Trend
Current headcount: ~20
