Growth Marketing Director

District of Columbia, USA (On-site)

$137K/yr – $254K/yrSenior Level8+ years expFull time

Posted 5 days ago

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Job Summary

You will own end-to-end growth and go-to-market initiatives for new products and markets, leading audience insight, campaign development, and cross-functional launches.

Own end-to-end GTM planning for new products, audiences and markets
Collaborate with Strategy, Research, Product, and Growth to develop business cases and launch plans

Job Description

Responsibilities

New Growth Opportunity Development – Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize growth investments.
Develop business cases, audience strategies, and go-to-market recommendations for new initiatives.
Go-to-Market Strategy & Launch Planning – Own end-to-end go-to-market planning for new products, audiences and markets.
Develop positioning, messaging frameworks, audience segmentation, customer journeys and launch plans.
Define pricing, packaging, promotional strategies and value propositions in partnership with Strategy, Product and Growth leadership.
Ensure launches are supported by integrated marketing plans across acquisition, engagement, and retention channels.
Audience Development & Consumer Insights – Translate research and market intelligence into actionable audience strategies.
Develop target personas, audience segmentation frameworks and customer value propositions.
Identify consumer needs, barriers, and motivations to inform product and marketing decisions.
Partner with Analytics and Research teams to evaluate market potential and measure performance.

Requirements

8–12+ years of experience in growth marketing, product marketing or go-to-market strategy within a subscription, streaming, media, technology, or consumer business.
Demonstrated success launching new products, entering new markets, or building new customer segments from strategy through execution.
Experience developing positioning, audience strategy, pricing, packaging, and integrated go-to-market plans.
Strong understanding of subscription economics, customer acquisition, lifecycle marketing, retention, and LTV optimization.
Experience partnering across Product, Research, Analytics, Creative, Editorial, and Engineering to bring new initiatives to market.
International marketing or market expansion experience strongly preferred.
Experience working in fast-paced, matrixed organizations with multiple cross-functional stakeholders.

Benefits

health insurance coverage
an employee wellness program
life and disability insurance
a retirement savings plan
paid holidays and sick time and vacation

CNN

3.9 Glassdoor

CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, on the CNN Originals hub on discovery+, on Max and for pay TV subscription via CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

Founded in 1987

Atlanta, Georgia, USA

6.6K employees (3,642 in marketing)

www.cnn.com

69% recommend to a friend

58% CEO approval