Growth Marketing Director

New York City, NY (On-site)

$137K/yr – $254K/yrDirector/Executive8+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end growth go-to-market initiatives for new products and markets, translate insights into audience strategies, and lead cross-functional scaling through strategy, research, product, and analytics.

Own end-to-end go-to-market planning for new products, audiences and markets.
Develop positioning, messaging frameworks, audience segmentation, and launch plans.

Job Description

Responsibilities

New Growth Opportunity Development
Partner with Strategy, Research, Product, and Business Development teams to evaluate market opportunities and prioritize growth investments.
Develop business cases, audience strategies, and go-to-market recommendations for new initiatives.
Go-to-Market Strategy & Launch Planning
Own end-to-end go-to-market planning for new products, audiences and markets.
Develop positioning, messaging frameworks, audience segmentation, customer journeys and launch plans.
Define pricing, packaging, promotional strategies and value propositions in partnership with Strategy, Product and Growth leadership.
Ensure launches are supported by integrated marketing plans across acquisition, engagement, and retention channels.
Audience Development & Consumer Insights
Translate research and market intelligence into actionable audience strategies.

Requirements

8–12+ years of experience in growth marketing, product marketing or go-to-market strategy within a subscription, streaming, media, technology, or consumer business.
Demonstrated success launching new products, entering new markets, or building new customer segments from strategy through execution.
Experience developing positioning, audience strategy, pricing, packaging, and integrated go-to-market plans.
Strong understanding of subscription economics, customer acquisition, lifecycle marketing, retention, and LTV optimization.
Experience partnering across Product, Research, Analytics, Creative, Editorial, and Engineering to bring new initiatives to market.
International marketing or market expansion experience strongly preferred.
Experience working in fast-paced, matrixed organizations with multiple cross-functional stakeholders.

Preferred

International marketing or market expansion experience preferred.

Benefits

In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

CNN

3.9 Glassdoor

CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, on the CNN Originals hub on discovery+, on Max and for pay TV subscription via CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

Founded in 1987

Atlanta, Georgia, USA

6.6K employees (3,642 in marketing)

www.cnn.com

69% recommend to a friend

58% CEO approval