Responsibilities

• Own the performance creative system end-to-end across paid, lifecycle, in-product, and creator/influencer channels - defining the operating model that connects strategy, production, experimentation, measurement, learning, iteration.
• Set the creative growth strategy and testing roadmap by turning product priorities and business goals into sharp hypotheses, test plans, and creative frameworks that scale across audiences and markets.
• Translate insights into high-quality briefs partnering with Product, Data Science, Media, and Marketing to convert user insight + product value + performance signals into clear direction for internal teams, agencies, and creators.
• Build compounding learning loops: establish a system where results are captured, codified, shared, and reused (what worked, why, where it generalizes), and where learnings influence both creative output and product/roadmap decisions.
• Partner with Product & Engineering to build the AI-powered creative system - shaping requirements and prioritization for AI-powered capabilities (dynamic content, automated asset generation, experimentation tooling, optimization systems, measurement instrumentation).
• Raise creative velocity and signals without sacrificing quality: improve cycle time, creative coverage, and experiment quality (clean tests, consistent taxonomy, strong measurement) so decisions get faster and more reliable over time.
• Lead cross-functional collaboration and knowledge sharing: align stakeholders, drive decisions, unblock production, and ensure the creative pipeline stays healthy across product lines and launches in alignment with overall marketing messaging
• Scale influencer-led performance creative - define how we brief, produce, iterate, and measure creator content as a performance lever

Requirements

• 8+ years owning growth outcomes in performance marketing, product-led growth, growth strategy roles, or product marketing manager roles - with a track record of scaling what works (not just launching tests).
• A strong creative and analytical hybrid: deep intuition for what performs across platforms and the rigor to turn that intuition into testable hypotheses and measurable learnings.
• System-builder mindset: you’ve designed or materially upgraded a creative operating system
• Expertise in performance creative craft across major channels (e.g., Meta/TikTok/YouTube/Reddit/Search) - hooks, formats, UGC/creator style, narrative structures, fatigue management, localization, and iteration strategy.
• High fluency with measurement and experimentation: incrementality mindset, clean test design, interpreting mixed signals, and partnering effectively with DS
• Ability to write briefs that produce great work: crisp problem framing, clear audience + insight, concrete creative directions, and unambiguous success metrics.
• Experience scaling creator/influencer content for performance - sourcing strategy, creator management, paid amplification, iteration loops, and measurement that ties to growth outcomes.
• Comfort with ambiguity and rapid iteration in a fast-moving product environment; strong judgment in balancing short-term performance wins with long-term capability building.