Growth Marketing Channel Manager at Eko Health | Emeryville, CA | $110K/yr – $124K/yr

Eko Health

Growth Marketing Channel Manager

Emeryville, CA (On-site)

$110K/yr – $124K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive ROAS-focused D2C growth, starting with programmatic display/native, for a health-focused brand.

Own ROAS-driven growth across initial channels.
5+ years in B2C digital marketing with $500k+ monthly spend.
Strong cross-functional collaboration and structured testing with clear reporting.

Job Description

Responsibilities

Lead and scale select B2C direct-to-consumer marketing channels with an immediate focus on ROAS, starting with programmatic display/native.
Build and manage full-funnel acquisition strategies from prospecting net new audiences to retargeting high-intent users for incremental revenue at efficient ROAS.
Own the full lifecycle of channel management: onboarding, research, planning, execution, creative strategy, optimization, and reporting.
Optimize channels by improving targeting, creative strategy, testing velocity, bid strategies, and landing page strategy to improve ROAS at scale.
Drive channels’ creative strategy and storytelling with audience-specific narratives based on performance data.
Establish performance goals, KPIs, and tracking frameworks focused on ROAS and scalability.
Build structured channel and campaign reporting frameworks to derive actionable insights.
Present weekly performance updates and optimization recommendations to cross-functional stakeholders and leadership.

Eko Health

Eko Health is a leading digital health company advancing how healthcare professionals detect and monitor heart and lung disease with its portfolio of digital stethoscopes, patient and provider software, and AI-powered analysis. Its FDA-cleared platform, with over 650,000 devices sold to clinicians globally, allows them to detect earlier and with higher accuracy, manage treatment effectively, and ultimately give their patients the best care possible. Eko Health is headquartered in Emeryville, California, with over $165 million in funding from ARTIS Ventures, DigiTx Partners, Double Point Ventures, EDBI, Highland Capital Partners, LG Technology Ventures, Mayo Clinic, Morningside Technology Ventures Limited, NTTVC, Questa Capital, and others. For more information, visit www.ekohealth.com.

Founded in 2013

Emeryville, California, USA

206 employees (16 in marketing)

www.ekohealth.com