Growth Marketing Associate at Wings Over | USA

Wings Over

Growth Marketing Associate

USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own a mixed local growth program that blends guerrilla and experiential marketing with social content creation and tight weekly analytics to prove channel economics.

Guerrilla/Experiential: local activations, event planning, and school/community partnerships.
Digital & Content: social calendar, influencer events, and content capture for openings and promotions.
Analytics & Ops: weekly task tracking, budget monitoring, and channel economics learning.

Job Description

Responsibilities

Guerrilla Marketing: Execute local store marketing including flyering, participating in local events to drum up awareness, and partnering with local organizations such as schools.
Experiential/Brand Marketing: Assist with new store openings and national experiential marketing campaigns; help plan and execute events.
Digital & Content Marketing: Help plan and execute social media and influencer events; develop and manage our social media content calendar; create social media content (capture and edit photos and videos for all social platforms, especially Tik Tok); and travel to film/capture content for new store openings, promotions and influencer events.
Data & Analytics: Provide a weekly summary, tracking, budget, and report of the week’s tasks; learn and understand the economics of each marketing channel.

Wings Over

Founded in 1999, Wings Over set out to serve the best chicken wings! Since then, Wings Over has grown to over 40 locations across 13 states. In 2017, Wings Over was acquired by four friends who set out to revitalize and re-imagine what Wings Over could be. Dan, Kevin, Mike, and Raunak, worked with their Wings Over Ithaca team to develop the future of Wings Over.Wings Over has always served great food, but in addition, Wings Over now also believes in fostering an environment for their great people to succeed and guests to enjoy. At Wings Over, we have 3 core values: Great People, Amazing Food, and Creating Smileable Experiences.Great People – Our Crew is our greatest asset. We believe that anyone can shine when given the right opportunity. Our goal is to develop, train, and create environments for every Crew Member to shine and reach their maximum potential. When our Crew Members succeed, we all succeed.Amazing Food – We serve food that makes mouths water. We take pride in our handmade processes. We use fresh, never-frozen chicken, the freshest ingredients, and guarantee to serve a delicious meal every single time.Smileable Experiences – With the help of our Great People, Amazing Food, and welcoming environments, we aim to create experiences that allow our guests to be happier than before they came. We also strive to create positive experiences for our team. We measure our success by the number of smiles we put on the faces of our guests.

Founded in 1999

New York, New York, USA

344 employees (10 in marketing)

www.wingsover.com