Responsibilities

• Own and optimize paid search campaigns (brand, non-brand, Shopping, and Performance Max) across national and regional efforts
• Manage Google Merchant Center feeds — structure, optimization, and troubleshooting
• Build and iterate on campaigns with a test & learn mindset: copy, bids, audiences, match types
• Leverage value-based bidding and offline conversion data to optimize toward business outcomes — efficient revenue, margin, and customer LTV growth
• Partner with CRM, Product, and Engineering on first-party audience strategies and feed quality
• Monitor performance daily; build and maintain dashboards in enterprise reporting tools
• Collaborate cross-channel with the broader Digital Acquisition team on full-funnel strategy

Requirements

• Hands-on experience with Google Ads, Google Merchant Center, Shopping, and Performance Max — not theoretical
• You’ve worked in ecommerce or retail; you understand product feeds, margin economics, and seasonal buying patterns
• Comfortable with data: pulling reports, managing spreadsheets, connecting performance signals to business impact, and knowing when numbers are telling the truth
• Bachelor’s degree
• 2–4 years of paid search / SEM experience with hands-on Shopping and Performance Max campaign management required
• Ecommerce or retail vertical experience required
• Google Merchant Center and feed management experience required

Preferred

• Adobe Analytics experience preferred
• Paid social experience (Meta, TikTok, etc.) is a plus
• Search Ads 360 experience is a plus
• Passion for wine & spirits is a definite plus
• Eager to expand into paid social and other channels over time