Growth Marketing Associate - Paid Media & Content

Pewaukee, WI (Hybrid)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own the paid media engine across Google and social channels, driving lead generation and conversions for multi-location studios through structured testing, landing-page optimization, and clear guidance to partners.

  • Define and optimize end‑to‑end campaigns across search and social, with a focus on CPL/CPA and conversion rate improvements.
  • Coordinate landing pages, forms, and user flows with web/dev to lift activation and lead capture.
  • Translate performance data into simple, actionable guidance for studio partners and leadership.

Job Description

  • Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed)
  • Handle day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership
  • Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings
  • Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students
  • Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates
  • Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on "what's working and why."
  • 2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required)
  • Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration
  • Strong copywriting skills for ads, landing pages, blogs, press releases, and email campaigns
  • Working knowledge of content & SEO best practices and CMS platforms (e.g., WordPress, Notion); basic web/graphic design skills are helpful but not required
  • Comfortable using marketing tools including Google Ads, Google Analytics/Search Console, Ahrefs/SEMRush, major social ad platforms like Meta (Facebook/Instagram), and AI/automation solutions. Experience with TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus
  • Experience with multi‑location, franchise, or local‑service brands is a plus but not required
  • Growth‑oriented and experiment‑driven: naturally curious, always looking for ways to improve performance, efficiency, and results
  • Ownership mindset: takes responsibility for the quality of work and cares about outcomes, even while working under guidance.
  • Organized and detail‑oriented: able to manage multiple tasks, projects, timelines, and stakeholders with clarity and follow-through
  • Clear communicator: able to translate performance insights into simple, actionable language for non‑marketers
  • Collaborative and coachable: enjoys partnering with teammates, welcomes feedback, and thrives in a supportive, learning‑focused environment
  • Experience with multi‑location, franchise, or local‑service brands is a plus but not required
  • TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus
  • Hybrid schedule with dedicated remote time: Onsite at our Pewaukee, WI office Monday through Thursday to support collaboration, creative problem‑solving, and hands‑on learning. Fridays are remote, giving focused time for deep work and flexibility.
  • Supportive, growth‑focused environment: You\'ll have access to mentorship, professional development opportunities, and a team that values curiosity, creativity, and continuous improvement.
  • Mission‑driven work: Your contributions directly support local dance studios across the country, helping students feel better, move better, and live better through dance.
Fred Astaire Dance Studio logo

Fred Astaire Dance Studio

Cofounded by the legendary Fred Astaire, our studios set the standard of excellence in dance instruction for over 75-years. From Ballroom to Latin, Swing to Salsa, we offer all styles of dance w/over 20 types of dance to choose from, for all ages & abilities, in a fun yet professional atmosphere & over 280 conveniently located studios throughout the world! Each of our dance studios' offer flexible dance class scheduling, day and evening classes, and best of all - you don't need a partner to learn to dance with! That's right, no partner, prior experience or skills are necessary when you take dance lessons at an Official Fred AstaireWe are proud of our great dance heritage which began in 1947 when the Master of Dance himself, Mr. Fred Astaire, cofounded our company.Mr. Fred Astaire, an American icon, wanted to establish a chain of studios under his name allowing his proven techniques to be preserved & passed onto the public for generations. Mr. Astaire was instrumental in the choice of dance curriculum & instructional techniques. With the opening of the first Fred Astaire Studio on Park Avenue in New York City, Fred Astaire brought his immense talent out of the glamour of Hollywood & onto the dance floors of America & the world.“Some people seem to think that good dancers are born,” Astaire once observed, “but all the good dancers I have known are taught or trained. To me, dancing has always been fun. I enjoy every minute of it. I am glad that I can now put my knowledge to use in bringing personal confidence and a feeling of achievement to so many people.”Today, numerous Fred Astaire Dance Franchised Studios, located in cities throughout North America, are required to maintain the highest standards of excellence through our National Dance Board and Fred Astaire Curriculum certification. Although Mr. Astaire is no longer with us in person, our studios have produced a wealth of amateur and professional dancers who are a living embodiment of his style and grace.

Founded in 1947
Enfield, Connecticut, USA
705 employees (130 in marketing)

Traffic Signals

Monthly Visitors
372.9K
Monthly Google Ads Budget
$20.3K
Traffic Source Mix
Search
46.5%
Direct
46.3%
Referral
5.1%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
25 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

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