Growth Marketing Associate

USA (On-site)

$59K/yr – $74K/yrEntry Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-channel campaigns and lifecycle marketing to generate engagement and pipeline in a B2B context.

  • Must-have: Clear, data-driven campaign execution across email, content, and webinars.
  • Standout: Strong collaboration with design, sales, and product teams to align messaging.

Job Description

Responsibilities

  • Support the development and execution of multi-channel campaigns across email, content, and webinars— helping bring strategies to life with strong attention to detail
  • Assist in building and managing lifecycle marketing programs that drive engagement, product adoption, and pipeline contribution
  • Draft campaign copy, including email sequences, landing page content, and promotional assets
  • Pull and organize campaign performance data across MQLs, pipeline contribution, conversion rates, and engagement metrics
  • Maintain dashboards and reporting templates that keep the team informed and aligned on progress toward goals
  • Surface performance trends and flag opportunities for optimization based on data insights
  • Manage campaign calendars, project timelines, and stakeholder task lists to keep programs on track
  • Coordinate with internal teams (design, digital, BDR, solutions engineering) and external vendors to ensure deliverables meet deadlines and quality standards
  • Handle day-to-day administrative tasks that keep marketing programs running smoothly, including webinar logistics, lead list management, and tool upkeep
  • Partner with Growth Marketing Managers and product marketing team to stay aligned on messaging, positioning, and campaign priorities
  • Support BDR and sales teams with follow-up content, enablement materials, and lead routing coordination
  • Participate in campaign planning conversations and contribute ideas grounded in data and audience understanding

Requirements

  • Bachelor\'s degree, preferably in Marketing, Business, or a related field
  • One to three years of experience in marketing, demand generation, marketing coordination, or a related role — internship experience considered for strong candidates
  • Strong written communication skills with an ability to draft clear, audience-appropriate copy
  • Comfort working with data — able to pull reports, organize metrics, and identify trends
  • Excellent organizational and project management skills with the ability to juggle multiple priorities simultaneously
  • Proficiency with modern marketing and project management tools (e.g., Salesforce, Wrike, Airtable, ON24, or similar platforms)
  • A proactive, solutions-oriented mindset — you look for ways to help before being asked

Preferred

  • Familiarity with marketing automation platforms, ideally Pardot or a comparable system
  • Experience supporting webinars, virtual events, or content syndication programs
  • Exposure to B2B SaaS or enterprise software marketing
  • Interest in or curiosity about AI, analytics, embedded analytics, or data connectivity solutions
  • Experience with tools like Clay, Claude, or Power BI is a plus

Benefits

  • Real Ownership, Early — Hit the ground running on campaigns for high-growth products used by thousands of organizations globally
  • Market Opportunity — Join a rapidly growing business unit at the intersection of AI, analytics, and enterprise data
  • Mentorship & Development — Work alongside experienced growth marketers and develop deep expertise across the full demand generation lifecycle
  • Collaborative Culture — Be part of a high-performing, cross-functional team that values your ideas and your growth
  • Career Path — Build the foundation for a long-term career in growth marketing within the fast-evolving analytics and AI technology landscape
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insightsoftware

insightsoftware is a global provider of Connected Solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Founded in 2002
Raleigh, North Carolina, USA
2.3K employees (119 in marketing)

Traffic Signals

Monthly Visitors
255K
Monthly Google Ads Budget
$608.3K
Traffic Source Mix
Search
54.4%
Direct
33.9%
Referral
7.5%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
103 (5% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$1B
Last Raise
$1B
Private Equity, 5 years ago

Funding History

  • Jul 2021
    Private Equity • $1B
  • Aug 2019
    Private Equity

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