Responsibilities

• Plan and execute paid advertising campaigns across Google, Meta (Facebook & Instagram), TikTok, and emerging platforms
• Manage social media accounts
• Optimize the website and marketing funnel to increase conversions
• Analyze consumer behavior, market trends, and competitor activity to refine marketing strategies and maximize campaign performance
• Use data-driven insights and KPIs to measure success and continuously improve marketing initiatives
• Test new marketing ideas beyond paid ads, including influencer partnerships, community marketing, referral campaigns, and other growth strategies
• Drive sales, generate leads, increase website traffic, and improve conversion rates across the marketing funnel

Requirements

• Experience with Google Ads, Meta Ads (Facebook & Instagram), and/or TikTok Ads
• Knowledge of digital marketing strategies including SEO, paid media, social media marketing, and conversion funnels
• Experience scaling ecommerce or consumer sales through digital channels
• Familiarity with web analytics tools such as Google Analytics to measure campaign performance
• Strong analytical skills with the ability to use data and KPIs to optimize marketing initiatives
• Experience managing social media accounts and creating engaging marketing content
• Ability to analyze consumer behavior, market trends, and competitor strategies
• Strong communication, organization, and time management skills
• Entrepreneurial mindset with a passion for growth marketing and revenue-driven campaigns
• Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field (preferred)

Benefits