Responsibilities

• Create compelling content across multiple formats (website copy, email sequences, social media, sales collateral, case studies, etc.), leveraging AI tools to increase output quality and velocity.
• Draft and manage outbound email campaigns, including sequencing and personalization to drive qualified pipeline for healthcare SaaS clients.
• Build and execute paid campaigns on Meta, managing campaign budgets and allocation to optimize spend against performance targets.
• Manage marketing operations and pipeline tracking in GoHighLevel, coordinating campaign execution across digital channels.
• Coordinate and support growth programs including webinars, industry events, and digital campaigns tailored to healthcare decision-makers.
• Partner closely with marketing, sales, and client teams to develop materials that support the deal cycle and reinforce client value.
• Track marketing analytics and establish metrics to measure campaign effectiveness, continuously optimizing based on data.
• Conduct market and customer research, including competitive analysis and buyer profiling, to inform growth strategy and positioning.
• Prepare reports and maintain project documentation to ensure timely, client-aligned delivery.

Requirements

• Strong communication skills, including clear written and verbal communication and the ability to present insights to internal and external stakeholders.
• Proficiency in market research, including competitive analysis, customer profiling, and data interpretation to inform growth strategies.
• Understanding of sales processes and collaboration with sales teams to align campaigns with pipeline and revenue objectives.
• Foundational marketing skills, including campaign coordination and hands-on experience with digital channels such as Meta advertising, outbound email, and GoHighLevel.
• Experience with marketing analytics and campaign budget management, using data to guide optimization decisions.
• Solid project management skills to prioritize tasks, manage timelines, and coordinate cross-functional work in a fast-paced environment.
• Experience or strong interest in healthcare or B2B SaaS markets is beneficial.
• Comfort with analytics tools (e.g., CRM, marketing automation, spreadsheets) and data-driven decision-making.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Preferred

• Experience or strong interest in healthcare or B2B SaaS markets is beneficial.

Benefits

• Top-of-market comp, equity from day one
• Health, dental, vision — 100% employee covered
• 401(k) with a broad fund selection
• Fully paid parental leave
• Relocation to New York
• Uncapped equipment
• Quarterly team outings