Growth marketing activities driving donor-focused acquisition and engagement in a part-time capacity.

• Own end-to-end growth campaigns from SEO and CRO to lifecycle initiatives.
• Must-have: 4–8 years in growth marketing with SEO, CRO, and lifecycle campaigns.
• Standout: Part-time role with data-driven experimentation for donor-focused messaging.

Responsibilities

• Collaborate with product and research on conversion rate optimization efforts, content distribution, and channel prioritization
• Digital campaign management
• Collaborate with team members on social media promotion aligned to broader campaigns
• Email and lifecycle campaigns
• Developing clear messaging
• Supporting monthly product launches and feature rollouts
• Creating landing pages and product content - including visual elements
• A/B testing
• Landing page optimization
• Messaging tests

Requirements

• 4–8 years of experience in growth marketing, product marketing, or demand generation
• Experience running SEO, CRO, paid search, and lifecycle campaigns
• Strong ability to translate product features into both clear messaging and creative that data you gather can demonstrate will resonate with our target audience
• Experience analyzing marketing performance and running experiments
• Familiarity with marketing automation and analytics tools

Preferred

• Experience marketing data platforms or SaaS products
• Familiarity with nonprofit or social impact sectors
• Experience working with AI or data-driven products