Responsibilities

• Design and manage multi-channel conversational campaigns — web chat (live + automated flows), 1:1 email, SMS, and targeted phone outreach — that generate and accelerate pipeline from qualified lead through qualified opportunity.
• Own the web chat channel end to end: build automated chat flows for the broader audience and manage a live chat experience visible only to high-value B2B visitors, routing conversations to sellers at the right moment.
• Send targeted 1:1 emails and outreach on behalf of sellers from Gong Engage, following up with leads and proactively mining the database for accounts to nurture, re-engage, and push to conversation.
• Partner with marketing ops to turn your best-performing campaigns into scalable automations — you design the workflow, write the copy, define the triggers and branching logic, and hand off a campaign-ready spec.
• Build and refine persona-specific messaging across Samba TV's key buyer segments — you'll learn multiple personas deeply and adapt tone, positioning, and value props for each.
• Manage and optimize HubSpot and Salesforce workflows for lead tracking, nurture sequencing, and performance measurement — maintaining clean data and tight process as you scale.
• Con the funnel for gaps: identify where leads stall, what data we are missing, or where messaging falls flat, where a new channel or tool could unlock conversion — then you'll build the fix.
• Track your numbers obsessively. Own MQL → SQL → opportunity → pipeline → revenue metrics and report on campaign performance weekly, iterating based on what the performance data tells you to do.
• Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your daily workflows: drafting outreach, personalizing at scale, building automations, researching accounts, analyzing campaign results.