Growth Marketer - Paid at Instant | New York City, NY | $110K/yr – $125K/yr

Instant

Growth Marketer - Paid

New York City, NY (Hybrid)

$110K/yr – $125K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own paid media execution across Meta, Google, and LinkedIn with a strong bias toward fast testing and landing-page optimization to drive inbound US growth.

End-to-end paid campaigns: set up, test, and optimize across multiple objectives and audiences.
Full funnel focus: connect ads to landing pages, form fills, and demos to improve conversion and CAC.

Job Description

Build, launch, and monitor paid campaigns across Meta, Google, and LinkedIn to support inbound growth in the US.
Own Meta execution day-to-day, including campaign builds, ad setup, creative testing, reporting, and ongoing optimizations.
Support campaign setup and bidding strategy across key objectives, audiences, and creative buckets.
Help build full funnel paid campaigns, from ad creative to landing pages, with a bias toward speed and iteration.
Support our creative testing roadmap by writing sharp copy, briefing design concepts, and shipping new ads consistently.
Use data tools like PostHog, HubSpot, and Ads Manager to find insights, track performance, and identify optimization opportunities.
Monitor paid performance across CR, CPL, lead quality, demo conversion, and closed won outcomes.
Brief landing page and funnel experiments to improve conversion rate, cost per lead, and lead quality.
Diagnose full-funnel drop offs across impressions, clicks, landing pages, forms, demos, and close rate.
Partner with content to create assets that fuel campaigns and move prospects through the funnel.

Hands-on experience building and optimizing paid campaigns, especially across Meta, Google Ads, and LinkedIn.
Strong execution skills in-platform, including campaign setup, ad builds, reporting, and performance monitoring. You live and breathe Meta Ads Manager.
Strong creative instincts; you can help spot what makes an ad work and turn insights into new tests.
Comfortable working across multiple campaign objectives, audiences, and creative buckets.
Analytical mindset; you know how to read performance data and turn it into clear next steps.
Full-funnel thinking; you understand how paid media connects to landing pages, lead quality, demo conversion, and CAC.
Fast operator; you ship tests quickly and learn without waiting for perfect inputs.
You constantly experiment, learn fast, iterate quickly, and scale what works.
Comfortable using tools like Ads Manager, HubSpot, and PostHog to understand performance and report on results.
High ownership and strong attention to detail; you care about campaign quality, clean setup, and fast execution.
Comfortable with intensity; you thrive in fast paced environments, adapt quickly, and stay resilient.

We offer a comprehensive benefits package including employee equity, competitive compensation, Medical, Vision, Dental coverage, and daily team lunch.

Instant

4.2 Glassdoor

Instant Financial is a fintech company modernizing payments and earned wage access for hourly workers and their employers. We provide earned wage access, digital tips, and instant payments via banks, mobile wallets, or paycards, along with financial wellness services—giving frontline workers control over how and when they get paid With 79% of employees wanting same-day pay, our award-winning solutions turn every workday into payday, helping employers improve recruitment and retention.

Founded in 2015

Alpharetta, Georgia, USA

65 employees (4 in marketing)

instant.co

85% recommend to a friend

100% CEO approval