Responsibilities

• Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why.
• Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins.
• Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage.
• Stand up paid acquisition. To enhance results, build and scale paid funnels when required.
• Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them.

Requirements

• Direct experience driving growth in a D2C / ecommerce environment.
• A track record of owning a funnel and moving the metrics with a high degree of independence.
• Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar).
• Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action.
• A builder's bias: you'd rather ship a test this week than perfect a plan for next quarter.
• Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment.

Nice to have

• Experience marketing a subscription or membership product.
• Background in post-purchase, logistics, or shipping-adjacent products.
• Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs).
• Located in NYC or Boston