Company overview

Yotpo, the leading eCommerce retention marketing platform, helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Our platform approach connects data-driven solutions for reviews, visual UGC, loyalty, and referrals, empowering brands to maximize the value of their customers.We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Sydney, and Tel Aviv.Our mission? Empowering brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.
Founded in 2011
New York, New York, USA
834 employees (51 in marketing)
62% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$110,000 – $120,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -15.6% year over year

Funding

Total funding

$436M

Last raise

$30M

Corporate Round, 5 years ago

Funding history

Sep 2021

Corporate Round Yotpo · $30M

Mar 2021

Series F Yotpo · $230M

Aug 2020

Series E Yotpo · $75M

Nov 2017

Series D Yotpo · $51M

Jun 2016

Series C Yotpo · $22M

Jun 2015

Series B Yotpo · $15M

Audience

Monthly website visitors
3.4M
Month over month+0.2%
Quarter over quarter+4.3%
Top sourceDirect (72.7%)
Ad budget per month$98.5K
Average search rank42.8
Traffic source mix
Direct
72.7%
Search
16.6%
Referral
8.6%
Social
1%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

52.8K

12-mo growth

+11.8%

Monthly growth

+1.1%

News

Links