Responsibilities

• Run keyword and competitor research in Ahrefs, SEMrush, or similar tools, and turn those findings into content and SEO priorities
• Apply AEO and GEO best practices so our content shows up in AI-generated answers and search features, not just blue links
• Keep our marketing contact lists clean and current; build and send email and newsletter campaigns in HubSpot
• Build out our retargeting program: strategy, audience setup in HubSpot, Meta, and Google, and ongoing optimization
• Connect the dots between ad copy, content scripts, onboarding, and demo handoff so the message stays consistent across the funnel
• Work with subject matter experts on product marketing: gather feedback on what messaging is working, help develop new campaign angles, and test them in market
• Repurpose content across formats: video scripts into static ads, static ads into HTML emails, and so on
• Build exec-level reporting in HubSpot covering CAC, CAC:LTV, CAC Payback, CAC Debt, and other efficiency metrics

Requirements

• Solid performance marketing experience across paid search, paid social, and organic
• Real experience with keyword and competitor research tools like Ahrefs or SEMrush, not just awareness of them
• Familiarity with AEO and GEO: you know how LLMs and answer engines work and you think about it when creating content
• HubSpot proficiency across contact management, email campaigns, audience building, and reporting
• Experience building retargeting strategies from scratch: you've set up audiences, run the campaigns, and measured what actually moved the needle
• Comfortable writing copy across formats: ads, emails, scripts, landing pages
• Comfortable working with sales, product, and external SMEs to figure out what messaging lands
• Experience repurposing content across video, static, and email formats
• Can build a reporting dashboard that tells a clear story about CAC and efficiency to a non-marketing audience

Preferred

• Experience running structured campaign tests with clear hypotheses and documented results
• Comfortable writing or editing HTML for email
• Has managed a content calendar across multiple formats and channels
• Background in SaaS or PLG where you've worked a full funnel from content to demo to close
• Has written internal documentation or playbooks that people actually went back and used