Responsibilities

• Portfolio Growth Strategy: Own the strategy to expand revenue within existing customer accounts, identifying high-potential opportunities for upsells, cross-sells, and portfolio expansion using HubSpot data and reporting tools.
• Campaign Leadership: Design, execute, and optimize campaigns that drive measurable revenue growth, including email workflows, newsletters, webinars, in-product messaging, and account-based marketing programs.
• Performance Tracking: Monitor campaign and account performance, analyze metrics, and generate actionable insights to continuously improve ROI and impact on average revenue per account.
• Sales Enablement: Partner closely with Sales to provide account-specific marketing programs, messaging, and assets that accelerate upsells and cross-sells, shorten sales cycles, and improve conversion rates.
• Product and CX Partnership: Collaborate with Product and CX on go-to-market plans for new features, upgrades, or offerings, ensuring campaigns clearly communicate value and drive incremental revenue.
• Content Development: Create compelling marketing assets, case studies, testimonials, and landing pages or email templates that support growth initiatives and equip Sales to engage high-value accounts.
• Segmentation & Targeting: Analyze customer portfolio data to identify high-opportunity segments, define messaging strategies, and prioritize growth-focused initiatives.
• Testing & Optimization: Lead experiments with email campaigns, landing pages, workflows, and other marketing channels, using data to validate approaches and scale successful strategies.
• Innovation & Thought Leadership: Develop innovative approaches to customer marketing campaigns and growth initiatives, sharing best practices across the team to elevate overall marketing effectiveness.
• Reporting & Insights: Provide regular reporting on growth initiatives, revenue impact, and campaign performance using dashboards and analytics to the Senior Director of Marketing, highlighting opportunities for new revenue streams.

Requirements

• 4-6 years of experience in customer marketing, account-based marketing, or growth marketing focused on existing customers.
• Proven track record of driving revenue growth, upsells, or cross-sells within existing customer accounts.
• Advanced HubSpot fluency across all Hubs (Marketing, Sales, CMS, Service) with hands-on experience building campaigns, workflows, landing pages, and dashboards.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Advanced experience with GA4 for website analytics and performance tracking.
• Experience with SEMrush or equivalent SEO/competitor research tools.
• Experience with Pendo software.
• Excellent written and verbal communication skills, with the ability to craft compelling, revenue-focused messaging.
• Data-driven mindset with experience analyzing campaign performance and ROI.
• Experience creating marketing content such as case studies, testimonials, or targeted campaign assets.

Preferred

• Experience working in SaaS or technology sectors.
• Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech.
• Experience in written brand storytelling and in-depth content creation.
• Portfolio of work showcasing marketing campaigns, content creation, and measurable results.