Growth Marketer

Miami, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end growth for a Shopify app, owning funnel from discovery to activation and retention.

  • Own channel selection and funnel optimization from awareness to paid onboarding.
  • Must-have: 2–3 years in SaaS/ecommerce marketing with funnel or onboarding experience.
  • Standout: Self-directed creator who will build the growth playbook for an early-stage product.

Job Description

Drive end-to-end growth for a Shopify app, owning funnel from discovery to activation and retention.

  • Find the channels that bring in Shopify merchants - App Store optimization, content, communities, partnerships, social and grow the ones that work.
  • Run outreach to store owners and agencies, and get qualified prospects booked for demos.
  • Handle demo calls and move merchants from free trial to a paid plan.
  • Help new merchants get set up tracker installed, first heatmap, first AI suggestion so they see results early instead of churning.
  • Keep an eye on retention: spot why merchants leave and find upgrade moments between plans.
  • Track the funnel honestly installs, demos, trial to paid, churn and report what is working and what isn\'t.