Responsibilities

• Develop and execute an end‑to‑end growth marketing strategy that drives customer acquisition, engagement, and conversion.
• Plan, launch, and optimize omni‑channel campaigns across paid media, paid search, paid social, content syndication, programmatic, lifecycle, and event‑driven marketing.
• Own the campaign calendar, clearly communicating priorities, timelines, and launches across the growth team.
• Build and maintain high‑quality audiences and target lists aligned to ICPs, segmentation, and buying intent.
• Ensure full campaign‑to‑CRM connectivity across ads, landing pages, lead forms, and attribution tracking.
• Lead continuous experimentation through A/B testing, messaging tests, channel testing, and funnel optimization.
• Optimize conversion rates through landing page improvements, user journey analysis, and performance insights.
• Analyze marketing and customer behavior data to identify growth opportunities and performance gaps.
• Measure success through SQLs, CAC, conversion rates, channel ROI, and pipeline velocity.
• Implement marketing automation and lifecycle programs to nurture leads and drive sustained engagement.

Requirements

• 3–5 years of experience in growth marketing, performance marketing, demand generation, or campaign management.
• Strong hands‑on experience across paid search, paid social, paid webinar/video, and content‑driven acquisition.
• Proven track record of driving measurable growth in B2B SaaS; cybersecurity or IT solutions experience preferred.
• Experience with marketing automation platforms, CRM systems, and marketing analytics tools.
• Strong analytical mindset with the ability to translate data into clear, actionable insights.
• Experience running A/B tests, experiments, and funnel optimization initiatives.
• Excellent communication skills and ability to collaborate cross‑functionally.
• Comfortable operating in a fast‑paced, high‑growth environment with multiple concurrent initiatives.