Responsibilities

• Own top-of-funnel lead generation strategy across paid and organic channels, with accountability for pipeline volume, CPL, and lead quality metrics
• Develop and oversee integrated marketing roadmaps across paid media, social, email/SMS, and e-commerce
• Support partner relationships—leading calls, guiding strategy conversations, and translating business goals into clear marketing direction
• Oversee performance and analytics, connecting numbers to narrative and using data to inform optimization and decision-making
• Approve and refine deliverables across channels, ensuring they are strategically sound, detail-oriented, and partner-ready
• Collaborate closely with the creative team to ensure marketing strategy and creative execution are fully aligned
• Lead reporting and insights—clearly communicating results, learnings, and next steps internally and externally

Requirements

• Los Angeles Metro Area strongly preferred; hybrid role with regular in-office presence expected
• 4 -6 years experience marketing within fintech, lending, marketplace, or enterprise retail environments strongly preferred
• Demonstrated experience running performance marketing campaigns with accountability for ROAS, CAC, CPL, and LTV — across Google Ads, Meta, and affiliate or partner channels
• You've marketed a financial product, a marketplace, or a B2B SaaS platform and you understand that the path from impression to funded merchant is longer and more nuanced than a DTC conversion funnel. You know how to build lead gen infrastructure, not just run campaigns
• Proficiency with collaboration and analytics tools (Shopify, Hubspot, Google Workspace, Notion, Meta Business Suite, Google Ads, etc.)
• Fintech or lending compliance familiarity is a plus
• Experience with co-marketing or partner marketing programs
• Bachelor's degree

Preferred

• Deeply analytical, with the ability to connect performance metrics to brand and business outcomes
• Experienced in project-managing complex workflows
• Strong written and verbal communication skills, including the ability to write, edit, and approve copy across channels
• Confident leading partner conversations and presenting strategy and results
• Passionately building and scaling digital-first brands
• Comfortable wearing multiple hats in a fast-paced, lean-resourced startup environment

Benefits

• Great healthcare benefits
• PTO
• 401k Match
• Supportive, low ego, highly collaborative team environment
• Work from home stipend