Responsibilities

• Develop and manage targeted paid acquisition campaigns on Meta and Instagram focused on Christian and Bible study audiences.
• Identify and coordinate partnerships with churches, pastors, and Christian organizations that may help introduce the app to new users.
• Build relationships with Christian micro-influencers for collaborative content and promotion.
• Assist with App Store Optimization (ASO) including keyword targeting, metadata improvements, and store conversion optimization.
• Support short-form content distribution through platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• Track and analyze key growth metrics including downloads, customer acquisition cost, activation rate, and subscription conversion.
• Recommend and test new growth experiments and acquisition channels.

Preferred

• Experience marketing mobile apps, particularly subscription-based apps.
• Experience running paid social acquisition campaigns.
• Familiarity with App Store Optimization and mobile app growth strategies.
• Experience with influencer partnerships or creator collaborations.
• Comfort working in early-stage startup environments where testing and iteration are common.
• Experience working with Christian audiences, ministries, churches, or faith-based products is a strong plus.