Responsibilities

• Full-funnel performance: acquisition → onboarding → activation → retention across B2C and B2B2C
• Paid acquisition across digital and embedded employer channels with disciplined CAC management
• Lifecycle marketing: onboarding, activation, re-engagement, upsell, and retention
• SEO/AEO/GEO and LLM-optimized discovery strategies, built from the ground up
• Growth motion inside employer and partner ecosystems, including co-marketing and conversion optimization
• Experimentation across product and marketing channels, with testing frameworks and scalable processes
• Dashboards, metrics definition, and channel-level unit economics (CAC, LTV, payback, retention)
• AI-native operating: using modern AI tools and workflows to compound output and decision quality

Requirements

• 3+ years in growth marketing, user acquisition, or product growth at a high-growth startup
• Proven track record improving real funnel and conversion metrics
• Deep understanding of experimentation, attribution, retention, and performance analysis
• Comfortable across both B2C and B2B/B2B2C growth motions
• Strong grasp of unit economics (CAC, LTV, payback, retention)
• Project management expertise to lead multiple growth initiatives in parallel
• High-ownership mindset with the ability to prioritize independently
• Excellent communicator who can translate data into actionable recommendations
• Fluent in modern AI workflows and tooling (LLMs, prompt engineering, automation)
• Based in Austin, NYC, or San Francisco

Preferred

• Healthtech, insurtech, fintech, marketplace, or embedded distribution experience
• Familiarity with portable benefits, ICHRA, or nontraditional workforce models
• Seed or Series A startup experience
• Hands-on experience building onboarding flows, activation loops, or PLG systems
• Experience scaling growth inside regulated or multi-stakeholder ecosystems

Benefits

• Health coverage through Smirk Health
• 401(k)
• Flexible PTO
• Competitive base salary
• Meaningful early-stage equity