Growth Manager - Lifecycle at Create Wellness | New York, USA

Create Wellness

Growth Manager - Lifecycle

New York, USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle email and SMS campaigns end-to-end for a DTC wellness brand, turning growth direction into disciplined, test-driven programs.

Own building, QA, and deployment of Klaviyo campaigns with weekly cadence
Must-have: 1-3 years in lifecycle or ecommerce marketing with hands-on Klaviyo expertise
Standout: ability to shorten lead times, run structured tests, and translate data into strategy

Job Description

Drive lifecycle email and SMS campaigns end-to-end for a DTC wellness brand, turning growth direction into disciplined, test-driven programs.

Build, QA, and deploy email and SMS campaigns in Klaviyo on a weekly cadence
Translate messaging direction and monthly calendar into fully executed sends — copy, creative briefing, segmentation
Own the promotional and evergreen send calendar across product launches, sales, and retention moments
Improve campaign lead time from 2-3 days to a 7-day standard for all sends
Monitor deliverability, list health, and segmentation hygiene
Run structured A/B tests across subject lines, send times, copy angles, CTAs, and creative formats
Build a testing cadence that compounds — every send teaches us something
Translate test results into clear recommendations for campaign strategy and creative direction
Leverage lifecycle send data to inform landing page and PDP testing priorities
Collaborate with Director of Growth and web agency on CRO experiments tied to lifecycle traffic

Create Wellness

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old.What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space.Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Founded in 2022

New York, New York, USA

37 employees (9 in marketing)

trycreate.co