Responsibilities

• Own the performance and growth of the e-commerce business, accountable for revenue, conversion, and key growth metrics.
• Manage the B2B direct business for unmanaged salon accounts, driving acquisition, reorder, and retention through the online channel.
• Define and execute methods and terms for the professional/B2B channel (e.g., pricing tiers, eligibility, payment and ordering terms) in line with brand strategy.
• Track, analyze, and report on business performance, translating data into clear actions and prioritized opportunities.
• Promotions & Merchandising: Build and manage the promotional calendar across consumer and B2B segments, aligned to revenue and margin goals.
• Develop offers, bundles, and incentives that grow revenue while protecting brand equity.
• Partner with merchandising and brand teams to ensure the right products and stories are featured at the right time.
• Site Optimization & Experience: Lead strategic site optimization merchandising, navigation, landing pages, and conversion-rate optimization across the funnel.
• Identify and prioritize site improvements (UX, page speed, search, PDP/PLP experience) and partner with the e-com team to execute.
• Use testing and analytics to continuously improve the on-site experience for both consumer and professional audiences.
• Storytelling & Brand Execution: Translate brand strategy into compelling on-site storytelling that drives engagement and conversion.
• Ensure the digital experience consistently reflects the premium, professional BELLAMI brand.
• Partner with creative and content teams to bring campaigns, launches, and seasonal moments to life online.
• Partnership & Execution: Partner closely with the shared-resource e-commerce team to execute initiatives against ranked priorities and timelines.
• Coordinate across brand, creative, merchandising, trade/field, and operations to ensure aligned, well-resourced execution.
• Manage projects from concept through launch, keeping stakeholders informed and priorities clear.
• Advocate for the resources and roadmap needed to hit growth targets.

Requirements

• 4+ years of experience in e-commerce, digital growth, or online merchandising, with direct revenue accountability. (Beauty, professional/salon, or B2B experience a plus.)
• Proven track record growing an e-commerce business through promotions, optimization, and merchandising.
• Experience with B2B or wholesale/professional beauty channels, including pricing, terms, and account growth, strongly preferred.
• Strong analytical skills comfortable owning revenue numbers, reading site and funnel data, and prioritizing accordingly.
• Familiarity with e-commerce platforms, analytics, and CRO/testing tools.
• A blend of commercial and creative sensibility—able to drive revenue while protecting and expressing the brand.
• Excellent project management and cross-functional collaboration skills, including working with shared/centralized teams.
• Bachelor’s degree in Business, Marketing, or related

Benefits

• Base pay of $115,000- 125,000 with additional 10% annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!