Responsibilities

• Own the growth strategy and execution for Munsit.
• Drive user acquisition, activation, engagement, and retention for Munsit.
• Identify key target segments, use cases, and positioning for Munsit in the UAE/GCC market.
• Continuously optimize product-market fit signals through experimentation and feedback loops.
• Design and run end-to-end growth experiments across channels (paid, organic, partnerships, PLG).
• Build and manage a growth experimentation roadmap with clear hypotheses and success metrics.
• Rapidly test new ideas and scale high-performing growth loops.
• Leverage AI tools and automation to accelerate experimentation cycles.
• Optimize the full funnel: Awareness → Acquisition → Activation → Retention → Revenue.
• Work closely with product and engineering teams to improve onboarding flows, user activation, feature adoption, retention mechanisms, and define and improve north star metrics for Munsit.

Requirements

• 3–6+ years of experience in growth, product marketing, or product growth roles.
• Proven track record of scaling a digital product (preferably SaaS or AI).
• Strong analytical skills with experience in data-driven decision making.
• Hands-on experience running growth experiments and A/B testing.
• Experience managing performance marketing campaigns.
• Strong cross-functional collaboration skills.
• Experience growing products in the UAE or GCC region.
• Background in AI, SaaS, or technology startups.
• Knowledge of product-led growth (PLG) strategies.
• Familiarity with CRM and marketing automation tools.

Preferred

• Ownership mindset (acts like a product owner for growth).
• Highly data-driven and analytical.
• Creative and experimentation-focused.
• Fast execution and bias for action.
• Comfortable with ambiguity and rapid iteration.