Growth Lead - Washington, DC

District of Columbia, USA (On-site)

$99K/yr – $117K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own field sales for office dining in your city, turning local insights into growth through end-to-end deals, territory shaping with SDRs, and expansion within existing accounts.

  • Field Ownership: end-to-end deals from discovery to onboarding and beyond.
  • Market Insight: visit locations and surface demand signals, cuisine gaps, and operational constraints.
  • Expansion & Referrals: drive account expansion and turn happy admins into referrals.

Job Description

Responsibilities
  • Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
  • Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and beyond to onboarding, ensuring a great first picnic lunch.
  • Work with SDRs on territory prioritization and help shape outreach targeting based on your on-the-ground knowledge of the market
  • Run a consultative sales process: understand what each company needs and show them how Picnic fits
  • Visit existing Picnic locations to understand the on-the-ground experience: what is working, what is not, and what would make employees order more
  • Identify and drive expansion within existing accounts: additional offices, more dining slots, higher participation from employees who have not ordered yet
  • Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk
  • Turn happy customers and office admins into referral sources for new buildings and companies
  • Partner with the central restaurant team on cuisine selection for your market, taking into account that most Picnic locations are inside large office facilities or towers with specific logistical and operational constraints
  • Bring back local demand signals from the field: which cuisines are underrepresented, what employees in your city actually want, and what works operationally given the building types you are seeing

Marketing Team

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