WestStar Multimedia Entertainment, Inc.

Growth Lead, Newsletter Division

Phoenix, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own growth loop for a tech-newsletter business focused on end-to-end subscriber growth, paid social scaling, and actionable attribution that exposes CAC/LTV economics.

  • Growth ownership: end-to-end subscriber growth, weekly performance, and a live CAC/LTV model feeding decisions.
  • Paid social and referrals: scale Meta/Instagram ads, manage budgets, and drive newsletter referrals to accelerate list growth.
  • Systems and alignment: defend open rates, coordinate with editorial, and build simple dashboards to show what moves subscribers.

Job Description

  • Own newsletter subscriber growth end to end.
  • Run and scale paid social acquisition (Meta, Instagram, and beyond), from creative briefs to targeting to daily optimization.
  • Manage the daily ad budget and grow it as you prove profitable subscriber acquisition.
  • Own and optimize the referral programs across both newsletters: incentives, mechanics, and the spend behind them.
  • Invent new growth plays. Lead magnets, partnerships, cross-promos, viral loops, landing-page tests, whatever moves the subscriber number.
  • Build the CAC, LTV, and payback math by channel, and stand up clean attribution with UTMs, pixels, and a simple dashboard.
  • Report weekly on what’s growing the list and what’s wasting money, and cut the losers fast.
  • Defend the open rate as the list grows. Subscribers only count if they’re real and engaged.
  • Coordinate with editorial so growth and content pull in the same direction.