Responsibilities

• spot the weak parts in a funnel and come up with tests to fix them
• use any CRM or split testing tool successfully by tinkering around for a few hours
• set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags
• fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did
• ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner
• experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows
• set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks
• quickly and accurately figure out which ads are profitable once you get access to raw data from different sources

Requirements

• Initial Onboarding Flow: Owning the user's experience from the moment they submit an email/phone number.
• Landing Page Optimization: Constant A/B testing and refining all lead capture and remarketing landing pages to maximize conversion.
• First 5-Minutes: Analyzing and improving the first few pages and first few minutes of the new user interface (UI) to drive immediate engagement and activation.
• Reboarding & Remarketing: Creating and managing flows to re-activate dormant users and convert leads from remarketing campaigns.