Responsibilities

• Develop and execute a US go-to-market strategy for a consumer AI product.
• Drive user acquisition across organic, community, referral, creator, and paid channels.
• Improve onboarding, activation, and retention flows.
• Analyse user behaviour and optimise conversion funnels.
• Create positioning and messaging for mainstream US users.
• Build launch strategies across the ChatGPT App ecosystem, Product Hunt, Reddit, TikTok, etc.
• Present actionable growth ideas directly to leadership.
• Own first-user traction and ongoing growth metrics.

Requirements

• Experience growing a B2C, app, or self-serve SaaS product.
• Strong execution mindset with measurable user growth results.
• Ability to turn ideas into action quickly.
• Comfortable in lean startup teams.
• Strong understanding of US consumer behavior.

Preferred

• AI / app growth / Product Hunt experience is a plus.