Responsibilities

• Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
• Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
• Own Button's growth strategy which includes acquisition, activation, retention and referral
• Build and run marketing across paid, organic and community channels
• Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
• Partner with engineering to optimize onboarding and the core activation funnel
• Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems

Requirements

• 6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company
• Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them
• Strong written and verbal communication skills
• Strong analytical expertise and ability to use data, build models and run experiments
• High ownership mindset and attention to detail
• Experience with onchain products