Own the growth engine across paid and organic channels, turning experiments into scalable results through rapid testing and data-driven optimization.

• Growth Architecture: Identify and validate the next high-potential channel with clean tests and scale successful experiments.
• Channel Experimentation: Drive cross-channel experiments spanning SEO, lifecycle, referrals, partnerships, and viral loops to compound impact.
• Paid Acquisition & Execution: Own paid programs across LinkedIn, Meta, Google, programmatic, and emerging platforms from setup to optimization and reporting.