Responsibilities\n- Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks\n- Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives\n- Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis\n- Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities\n- Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI\n- Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics\n- Build and refine lead scoring models, attribution frameworks, and campaign measurement processes\n- Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics\n- Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback\n- Build relationships across the organization to ensure alignment and drive cross-functional collaboration\n- Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions