Responsibilities

• Own DTC revenue growth across acquisition, conversion, retention, and customer value initiatives.
• Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to ecommerce, paid media, affiliates, creator partnerships, email/SMS, lifecycle marketing, and emerging acquisition channels.
• Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth.
• Manage key agency and platform partners, establishing priorities, roadmaps, performance expectations, and accountability across the customer journey.
• Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, profitability, and overall business impact.
• Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives.
• Own website performance including merchandising, PDP optimization, landing page strategy, promotional execution, site content, and overall user experience.
• Prioritize the correct Ecommerce initiatives to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements.
• Lead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer behavior insights.
• Identify and remove friction throughout the customer journey to improve conversion rate, revenue per visitor, and overall ecommerce performance.

Requirements

• 5+ years of experience in growth marketing, performance marketing, acquisition marketing, ecommerce marketing, or digital marketing roles within a DTC/e-commerce brand.
• Proven experience scaling paid media budgets while maintaining profitability and efficiency targets.
• Strong understanding of attribution, incrementality, media buying, conversion optimization, ecommerce growth strategy, and customer lifecycle marketing.
• Strong understanding of ecommerce merchandising, website optimization, customer journey mapping, conversion strategy, and retention marketing.
• Hands-on experience with:
• - Meta Ads
• - Google Ads
• - Shopify
• - GA4
• - Klaviyo and/or Attentive