Responsibilities

• Growth Vision & Website Strategy: Make the site the center of customer experience and revenue.
• Growth Vision & Website Strategy: Build a roadmap for growth through SEO, smooth user experience, and high-value content.
• Growth Vision & Website Strategy: Create a digital experience that sets us apart in the hunting market.
• Market Expansion & Performance Marketing: Scale reach in the hunting community while keeping CAC efficient.
• Market Expansion & Performance Marketing: Optimize the media mix for long-term ROAS and customer value.
• Market Expansion & Performance Marketing: Grow brand visibility and bring in new customers across all platforms.
• Lifecycle Marketing & Customer Engagement: Create email and SMS programs that drive sales, repeat purchases, and loyalty.
• Lifecycle Marketing & Customer Engagement: Develop campaigns that educate customers on product use, hunting tactics, and what we stand for.
• Lifecycle Marketing & Customer Engagement: Turn every touchpoint into a selling opportunity—welcome series, cross-sell, win-back, all of it.
• Lifecycle Marketing & Customer Engagement: Own retention metrics and programs that maximize LTV and keep customers coming back.

Requirements

• 7–10+ years in digital marketing, growth, or eCommerce leadership.
• Track record of owning and scaling a DTC website as a main revenue driver.
• Experience managing multi-million-dollar ad budgets across paid search, social, display, affiliate, and influencer.
• Proven success building lifecycle programs (email/SMS) that sell, educate, and nurture customers.
• Experience leading teams and agencies with measurable results.

Preferred

• Background in consumer brands, outdoor lifestyle, or enthusiast communities is a plus.