Company overview

PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures.Our powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale.PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors.headquartered in Birmingham, Alabama, PRADCO Outdoor Brands has manufacturing locations in Alabama and Arkansas.
Birmingham, Alabama, USA
215 employees (26 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -0.5% year over year

Audience

Monthly website visitors
9.4K
Month over month+29.2%
Quarter over quarter+68.3%
Top sourceDirect (50.7%)
Ad budget per month$0.0
Average search rank39.9
Traffic source mix
Direct
50.7%
Search
27.4%
Social
15.6%
Referral
4.8%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

5.1K

12-mo growth

+14%

Monthly growth

+1.8%

News

Links