Responsibilities

• Core Responsibilities Growth Strategy & Market Intelligence [20%]
• - Develop and lead B Lab’s global growth strategy across markets, customer segments and product lines.
• - Own market strategy, including segmentation, market sizing, customer prioritisation, value proposition development and long-term growth planning.
• - Identify new market opportunities, customer segments, strategic partnerships and growth pathways.
• - Translate customer, market and regional insight into strategic priorities, investment decisions and organisational action.
• - Partner with Finance and the CSO leadership team to connect growth strategy to long-term financial resilience.
• Marketing & Market Development [20%]
• - Lead marketing strategy, demand generation and market development across priority customer segments.
• - Build B Lab's market presence by increasing awareness, consideration and understanding of its standards, certification and standards-based products and services.
• - Partner with regional teams to deliver globally aligned, locally relevant campaigns.

Requirements

• 10+ years of experience in Growth, Sales, Marketing, Commercial Strategy or Revenue Operations
• Experience leading multi-disciplinary commercial teams and building scalable growth capabilities
• Demonstrated ability to turn customer and market insight into growth strategy and execution
• Experience launching or scaling products, services or platforms across multiple markets
• Strong executive communication skills and ability to influence senior stakeholders
• This role requires U.S. work authorization without any time limitations or any other restrictions, and the candidate must be a resident of New York State at the start of employment.

Preferred

• Experience in sustainability, ESG, certification, assurance, standards or impact-led organisations
• Experience working with regional or federated operating models
• Experience with Salesforce, revenue operations, product-led growth or B2B SaaS growth models
• Bachelor's degree in Business, Marketing, Economics, or a related field, or equivalent professional experience. An MBA or relevant postgraduate qualification is advantageous but not required.

Benefits

• Excellent health benefits package including access to medical, vision and dental coverage
• Paid time off for vacation - in your first year, you’ll start with 15 days (prorated in a to your start date)
• Additional paid time off for organizational closures
• Unlimited sick and personal time - if you need it, use it
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments