Responsibilities

• Deeply understand our customer base, what brings them to our platform and what drives retention among cohorts.
• Lead and refine customer cohort analysis.
• Work closely with Operations to understand current customer pain points and implement initiatives to increase customer happiness.
• Lead customer engagement end to end (newsletter, journal and other content).
• Run campaigns and other growth initiatives end-to-end (activation, retention, loyalty): Identify opportunities, prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results.
• Work with the team to unlock innovative, company-specific strategies for growth.

Requirements

• Undergraduate or a Master's Degree in Management.
• Growth / Marketing / Customer Engagement experience. You are good with numbers.
• You must be able to work in a competitive, fast-paced and dynamic environment.
• You should be comfortable working with little supervision (training will be provided).
• You have excellent writing skills (this is a strict requirement).
• You are familiar with the fitness and wellness industry.